Prime Estate

For agencies

How this site connects to the CRM

The site keeps no catalogue of its own. It pulls it from the agency’s Base through the open Showcase API and rebuilds whenever something changes. An enquiry from the site becomes a CRM lead instantly.

40

projects

53

buildings

232

floor plans

3,318

units

Catalogue updated: 14 November at 03:00 MSK

  1. 1

    Base

    Brokers and managers keep the catalogue in Base: projects, buildings, floor plans, units, prices and statuses. Nothing is entered separately for the website.

  2. 2

    Showcase

    In Base → Showcases the agency chooses what the site shows: regions, statuses, specific projects. Commissions, owners and internal notes never reach the showcase.

  3. 3

    Showcase API

    Once a minute the site asks the showcase API what changed since last time and pulls only the changes, including units taken off sale.

  4. 4

    Website

    If anything changed, the site rebuilds within a couple of minutes. Prices, statuses and new units appear without a developer.

  5. 5

    Enquiry → CRM

    An enquiry from the site goes back through the same API and becomes a CRM lead with source “Website”, a link to the project or unit and ad tags.

What the site sees

GET /showcase/v1/changes?updated_since=…
Authorization: Bearer psv_…

{ "changes": [
  { "entity": "lot", "deleted": false,
    "data": { "number": "…", "price": {…}, "status": "on_sale" } },
  { "entity": "lot", "deleted": true }
], "cursor": "…", "hasMore": false }

What goes to the CRM

POST /showcase/v1/inquiries

{ "name": "…", "phone": "…",
  "item": { "entity": "lot", "id": "…" },
  "pageUrl": "https://realtydemo.ldlg.pro/…",
  "utm": { "source": "…" } }

→ CRM lead, source “Website”

Each site is built for the agency, not from a template

Design, structure and copy are unique to each agency. One thing is shared: catalogue and enquiries go through the open API, so the site always shows what is in Base.

Open the catalogue

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